About Us

We’re Nooky; and we’re here to make pleasure normal.
No shame. No awkwardness. Just real people enjoying real intimacy.

Where It All Began

Back in 2022, our founders Saurabh Tyagi and Dr. Rekha Lokhna looked around and saw something odd; in a world filled with progress, sexual wellness was still whispered about, judged, or ignored.

Millions wanted a better connection with themselves and their partners… but didn’t know where to start.

So we created Nooky; a brand built on empathy, science, and the belief that pleasure is a part of self-care.

Our Journey So Far

It’s been quite a ride and we’re only getting started.

  • 6,00,000+ orders delivered with love and care
  • Featured on Shark Tank India – Season 4
  • A growing community that proudly says “yes” to pleasure
  • Products that understand your needs instead of making things complicated

Every milestone is a reminder that India is ready to talk openly about sexual wellbeing and we’re grateful to be leading that change.

What We Believe

We believe in:

✨ Pleasure with safety
✨ Products that actually feel good
✨ Simple experiences, no stress, no confusion
✨ Inclusion for every desire, every body, every gender
✨ Conversations that celebrate intimacy, not hide it

Because when pleasure is easy, confidence follows.

The Future We’re Building

We dream of an India where:

  • Sexual wellness is as normal as skincare
  • Partners talk about what they like without fear
  • People choose what feels good for them, not what society expects And with your support, that future is becoming real every single day.

Welcome to the Nooky family.
Here, pleasure has a voice; and it finally feels good to listen. 💜